On May 17, Ed Felton, Chief Technologist of the Federal Trade Commission, announced that Twitter would begin supporting Do Not Track. Twitter is partnering with Mozilla to give users the ability to opt out of being tracked in any way through Twitter. Twitter will enable the Do Not Track tool in the Mozilla Firefox browser that allows people to request that websites do not track their behavior and information through cookies.
While all major browsers include a Do Not Track tool, websites are not currently required to comply with Do Not Track requests. Twitter has now joined other websites that have committed to honor these requests. Supporters include the Digital Advertising Alliance and prominent websites like Yahoo, Google, and AOL. However, there are still many popular websites, like Facebook, that do not honor these requests.
Consumers Union commends Twitter for their support of the Do Not Track tool. Ioana Rusu, Regulatory Counsel for Consumers Union, said, “This is an important move by one of the most visited sites on the Internet. As strong advocates for online privacy, we’re very pleased that Twitter is joining the ranks of those who honor consumers’ ‘Do Not Track’ choices. We also appreciate the FTC’s efforts to bring companies on board. When you surf the web, you should have more of a choice in whether third parties track you and collect information about you. This move by Twitter gets us closer to a permanent, persistent, one-stop-shop ‘Do Not Track’ tool.”